Building husky men: Strenuous masculinity in post-depression America
نویسندگان
چکیده
Examining American fitness entrepreneurs from the 1930s, this article examines efforts to reform young, and white, masculine identities through new bodybuilding systems. Centred on Mark Berry, Bob Hoffman Charles Atlas, three of decade’s most successful entrepreneurs, communities, methods discourses used attract customers create a highly specified form self-fashioning. In doing so, highlights communities multiplicities masculinities operating during decade for weight trainers. Importantly all focused very specific kind body, stemming this, masculinity. For ‘husky’ men came represent physical, moral mental standing. The ability withstand pain in exercise, engage strenuous activity gain bodyweight was presented as metric one’s success world. Likewise, ‘weight lifter’, said be an ambitious young man capable succeeding multiple terrains. Finally, there who made ‘he men’ using his system dynamic tension. highlighting lengths often affluent, went order achieve these identities, contributes growing interest systems they times considerable upheaval.
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ژورنال
عنوان ژورنال: European Journal of American Culture
سال: 2021
ISSN: ['1466-0407', '1758-9118']
DOI: https://doi.org/10.1386/ejac_00044_1